The AI-native market research agency

A full-service research team that combines seasoned experts with AI agents — so you get the depth and craft of a premium agency, at a fraction of the time and cost.

Trusted by leading brands and category-defining companies

BarkFizz
Miro
WPPBubble SkincareOdysseyOtter.aiJupiterMoonbowExponentEaseTio MagicPixelBiossance
BarkFizz
Miro
WPPBubble SkincareOdysseyOtter.aiJupiterMoonbowExponentEaseTio MagicPixelBiossance

A different kind of insights agency

Built AI-native from the ground up — not a legacy agency with a tool bolted on.

01

Expert-led

A dedicated team of consumer research experts works with you from the first question or problem all the way to delivered results. You never manage the research alone.

Research team collaborating in an office
02

AI-amplified

AI agents handle moderation, fielding, and analysis with a consistency no human team can match at scale — so quality goes up while timelines and cost come down.

A vintage computer surrounded by flowers
03

Built AI-native

AI is in our foundation, not an afterthought. That is why we deliver premium-quality insights dramatically faster and more affordably — with no trade-offs.

A creative professional moving through a busy workspace

Qual, quant, or both — in a single engagement

Get the hard numbers and the human "why" together. We design the right method for your question, not the other way around.

Qualitative

Depth and the "why"

AI-moderated interviews with adaptive follow-ups that probe motivations, emotions, and reasoning — the nuance surveys miss.

Two researchers having an in-depth discussion

How we work

Start with a question or a problem. We take it from there — and stay with you to the final decision.

  1. 01

    Frame the question

    We start from your business problem and shape objectives, hypotheses, and the right methodology with you.

  2. 02

    Design the study

    Our experts craft the interview guide and questionnaire, tuned by AI and grounded in your context.

  3. 03

    Recruit the right people

    We source virtually any audience — B2C or B2B — from our panel partners with millions of participants worldwide.

  4. 04

    Field & analyze

    AI moderates interviews and fields surveys, then analyzes qual and quant together — every insight cited and sourced.

  5. 05

    Deliver the story

    You get a decision-ready narrative with incredible storytelling and design — not a pile of raw data.

Predictive answers & digital twins

Ask your customers before you ask them

We build synthetic segments or digital twins of your audience from your interviews, surveys, and first-party data — so you can pressure-test ideas and get predictive answers in minutes, grounded in real research.

Explore Predictive Answers

Results you can actually use

Every engagement ends in deliverables built for storytelling and decisions — interactive, beautifully designed, and ready to share.

Ask the research

Every answer linked to source evidence

Full interactive reports

Living reports you can explore, filter, and chat with — every finding backed by evidence.

The Insights Company01

The moments that shape choice.

Executive story · 24 pages

Boardroom-ready PDFs

Beautifully designed decks and documents ready to drop straight into your next review.

Video clip evidence

The exact moments customers said it, clipped and tagged to every insight.

Research hub

One story your whole team can explore.

Explore findings

Custom microsites

Bespoke, branded sites that make your research impossible to ignore across the org.

We can reach virtually anyone

Through our panel partners we can recruit almost any participant, anywhere — and we run studies in both B2C and B2B contexts.

Millionsof participants across our panel partners
50+languages supported
34+countries
B2C & B2Baudiences, from consumers to executives

Trusted by leading brands and category-defining companies

Case study

“We needed a way to get real feedback from real people — quickly, affordably, and without the overhead of traditional research.”

Robbie Salter
Robbie SalterCo-CEO, Jupiter
Jupiter chose a major marketing campaign using Persona
“I remember a specific moment where the AI was weaving its way to a particular question in a really smart way — smarter than my team could have been, since we just aren’t experts in research.”
Marci
MarciFounder, Tio Magic
“I was impressed by the follow-up questions. The feedback from the AI interviews was consistent with what I heard in the human conversations.”
Misha Cornes
Misha CornesUX Researcher, Otter.ai
“I also think Persona's user experience and the technology behind it are exceptional. I've already recommended it to several people, and the next time I have a research question, Persona will be the first place I go.”
Heather
HeatherCo-Founder, Moonbow

Start with a question.
We'll take it from there.

Tell us what you need to learn. Our team will scope the right study and get you decision-ready insights — fast.