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I was impressed by the follow-up questions. It didn't just move to the next script item — it actually probed into why the user felt that way. The feedback from the AI interviews was consistent with what I heard in the human conversations.

M

Misha Cornes

User Researcher, Otter AI

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Run any interview, test any concept

Persona can run foundational interviews or concept tests with static images, videos or Figma. Our AI interviewer asks the right follow-up questions

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Run interviews in 50+ languages with AI moderation and translated transcripts, so global feedback stays nuanced and decision-ready.

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