Run AI-moderated interviews with real users. Persona asks follow-ups, handles synthesis, and turns customer conversations into insights for your team.
“When I led consumer product for Lyft, the best research came from real customer conversations. AI now makes that possible at a much larger scale.”
Trusted by teams at
Use Persona to reach real users, probe every answer, and get organized insights without manual scheduling or synthesis.
Recruit participants, run AI-moderated interviews, and collect customer conversations across languages and time zones.
Persona probes like a researcher, so customer feedback goes deeper than surveys or one-shot prompts.
Turn interviews into structured themes, quotes, and reports your team can use in 48 hours.
I was impressed by the follow-up questions. It actually probed into why the user felt that way about the AI 2.0 features. The feedback from the AI interviews was also consistent with what I heard in the human conversations.
Misha Cornes
UX Researcher at Otter.ai
I'm really glad someone built this. There's so much value in being able to run more research with users — when users are available, without going back and forth with scheduling.
Boyu L.
Product leader at Odyssey
I remember a specific moment where the AI was kind of weaving its way to a particular question in a really good, smart way. It was smarter than I thought it was going to be and that my team probably could have been, since we just aren't experts in research.
Marci
Founder at Tio Magic
Will my users speak with an AI?
If it’s framed as an option — either you can talk to me or you can do this on your own time — I think people might actually choose to do the AI interview.
Misha Cornes
UX Researcher at Otter.ai