Understand real demand before you launch a new product
Get high-quality insights across languages & time zones - in hours. Persona
recruits, runs AI-moderated interviews, and delivers deep insights.
Trusted by
When teams use Persona
Before launching a new product
Validate real consumer demand before committing to production runs, shelf placement, or retailer pitches.
When demand is uncertain
Replace gut instinct with AI-moderated interviews. Understand who wants it, why — and what would make them buy.
When decisions rely on assumptions
Stress-test your strategy with real shopper perspectives before your team locks in positioning, pricing, or packaging.
Built for
Brand Director
VP of Product
Consumer Insights Lead
CMO
Head of Brand Marketing
CX Lead
VP of Growth
Head of E-commerce
Shopper Marketing Lead
Innovation Lead
Packaging Lead
What you learn from interviews
Whether people actually want the product
Understand why shoppers chose a competitor — price, trust, availability, or something else — and what positioning or proof would win them back.
What confuses or blocks purchase
Understand why shoppers chose a competitor — price, trust, availability, or something else — and what positioning or proof would win them back.
How they compare it to alternatives
Understand why shoppers chose a competitor — price, trust, availability, or something else — and what positioning or proof would win them back.
What drives or kills intent
Understand why shoppers chose a competitor — price, trust, availability, or something else — and what positioning or proof would win them back.
Our partner's thoughts
Odyssey · Product team
"I'm really glad someone built this. There's so much value in being able to run more research with users — when users are available, without going back and forth with scheduling."
B
Boyu
Product leader · Odyssey
48h
Average time from brief to synthesized insights
6×
Faster than traditional qual research
From brief to insights in 48 hours
Ready to hear what
your consumers really think?
Book a 30-minute demo and we'll show you Persona running a live CPG interview — using your product, your audience.
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