AI research platform for qualitative insights at scale
Persona runs AI-moderated interviews at scale, turning a research brief into structured insights in 48 hours.
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When teams use Persona
Before a product decision
Validate assumptions with real users before committing to a roadmap, pricing change, or feature investment.
When metrics don't tell the full story
Understand the why behind usage drops, feature abandonment, or low adoption with AI-moderated interviews.
When speed of insight matters
Replace weeks-long research cycles with structured interviews that deliver synthesized insights in 48 hours.
Built for
Head of Product
VP of Product
UX Researcher
Product Manager
Head of Design
Growth Lead
Customer Success Lead
CTO
Head of Data
Product Analyst
What you learn from interviews
Why users adopt — or don't
Understand the real blockers to feature adoption: unclear value, UX friction, or missing context — and what would change the outcome.
What drives loyalty and switching
Learn why loyal users stay and what pulls at-risk users toward competitors — before you lose them.
Unmet needs across segments
Surface the jobs-to-be-done your product is being hired for — and the gaps that remain unaddressed.
Post-purchase and post-onboarding sentiment
Capture the moment of truth — what users think after they've actually used your product — to close the loop on intent vs. reality.
Our partner's thoughts
Odyssey · Product team
"I'm really glad someone built this. There's so much value in being able to run more research with users — when users are available, without going back and forth with scheduling."
B
Boyu
Product leader · Odyssey
48h
Average time from brief to synthesized insights
6×
Faster than traditional qual research
From brief to insights in 48 hours
Ready to run research
at the speed of your product
Book a 30-minute demo and we'll show you Persona running a live interview — using your product, your audience.
Made with love in NYC
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